About PulsePoint
Building clarity for small businesses, one week at a time
Meet Alex
Alex runs a busy neighbourhood café. Every morning starts at 5:30am preparing pastries, brewing coffee, and greeting regular customers by name. Alex loves the work, but lately it's been overwhelming.
Customer feedback comes from everywhere — Google reviews, Instagram comments, overheard conversations, suggestion cards, email complaints, and random mentions on local Facebook groups. Some days there's too much. Other days, nothing at all.
Alex knows this feedback matters. It's how businesses grow and improve. But between managing staff, ordering supplies, dealing with equipment breakdowns, and actually serving customers, there's no time to make sense of it all.
That's why we built PulsePoint.
Why PulsePoint Exists
The Problem
Small business owners are drowning in scattered feedback but don't have the time, tools, or team to make sense of it systematically.
Our Solution
Weekly insights that are clear, actionable, and delivered in a calm, focused way — not constant notifications that add to your stress.
Our Promise
PulsePoint will never overwhelm you. It gives you just enough insight to understand what's happening, and just enough guidance to know what to do next. Everything else can wait.
Our Design Principles
We deliver weekly insights, not real-time alerts. Your attention is precious — we respect that.
Every insight comes with a clear Quick Win. We help you move forward, not just understand.
We automatically anonymise customer data and will never sell or share your information.
We draft replies for you, but they're always in your voice and meant to be personalised.
Every feature is designed to help you understand and act, not to impress with complexity.
Our Theory of Change
We believe that when small business owners have clarity about what their customers experience, they make better decisions. And when they have time to act on those insights without feeling overwhelmed, real improvements happen.
Better customer experiences lead to stronger relationships, more referrals, and sustainable growth — not through complex strategies, but through consistent, intentional improvements over time.
This isn't about perfection. It's about progress. One week, one insight, one Quick Win at a time.
What's Next
PulsePoint is in early development. Here's what we're working on:
🔌 Integrations
Connect directly to Google Reviews, social media platforms, and your existing tools.
📊 Custom Reports
Generate monthly summaries and trend reports to track your progress over time.
🤝 Team Features
Share insights with your team and assign Quick Wins to specific people.
🔍 Advanced Lenses
View feedback through more perspectives like accessibility, safety, and community impact.
Want to Help Shape PulsePoint?
We're looking for small business owners to test early versions and share feedback.
Try the Demo